Gemma Haircare

Brand, Print, Digital

Gemma is a science-based, direct to consumer haircare company offering custom-formulated shampoos, conditioners and more. Customers are invited to take a short questionnaire to discover a unique formulation to best suit their haircare needs.


Gemma Labs
Pioneer Square Labs
Principal Designer
Design Direction, Art Direction, Visual Design, User Experience, Naming, Content Strategy, Prototyping, Print Design, Packaging Design


I led design and creative across all touch points in partnership with the Gemma CEO and founding team. I contributed to naming, strategy and developed the logo and visual identity system. I designed and produced product packaging and shipping materials. I designed and led the implementation of a custom Shopify site and integrated quiz app which allows users to subscribe to a unique product set delivered at a recommended interval.

Kyle Gabouer is a Seattle-based designer and design director working in brand identity, printed collateral and digital product design.

Gemma Haircare