Pioneer Square Labs
Design Direction, Art Direction, Visual Design, User Experience, Naming, Content Strategy, Prototyping, Print Design, Packaging Design
I led design and creative across all touch points in partnership with the Gemma CEO and founding team. I contributed to naming, strategy and developed the logo and visual identity system. I designed and produced product packaging and shipping materials. I designed and led the implementation of a custom Shopify site and integrated quiz app which allows users to subscribe to a unique product set delivered at a recommended interval.