Gemma Haircare
Brand, Print, Digital
Gemma is a science-based, direct to consumer haircare company offering custom-formulated shampoos, conditioners and more. Customers are invited to take a short questionnaire to discover a unique formulation to best suit their haircare needs.
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Credits
Client—
Gemma Labs
Agency—
Pioneer Square Labs
Role—
Principal Designer
Design Direction, Art Direction, Visual Design, User Experience, Naming, Content Strategy, Prototyping, Print Design, Packaging Design
Details
I led design and creative across all touch points in partnership with the Gemma CEO and founding team. I contributed to naming, strategy and developed the logo and visual identity system. I designed and produced product packaging and shipping materials. I designed and led the implementation of a custom Shopify site and integrated quiz app which allows users to subscribe to a unique product set delivered at a recommended interval.