Princi is an upscale Italian bakery backed by Starbucks, serving meticulously-sourced and crafted Italian fare and baked goods. Originally founded in Italy by renowned baker Rocco Princi.
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Design Direction, Art Direction, Visual Design, User Experience, Interaction Design, Content Strategy, Prototyping
I led design and development for Turnstyle in partnership with Starbucks Global Creative. I designed the site, architecture and experience while contributing to art direction and curation around photography, video and content. I directed front-end development, CMS integration and interaction design.